Download Book How to Be a Spin Doctor Full in PDF

How to Be a Spin Doctor


Publisher : Biteback Publishing
Release Date :
ISBN 13: 1785900773
Total Pages : 300 pages
Rating : 4.8/5 (785 users download)
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Summary Book and excerpt How to Be a Spin Doctor :

Download or Read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Download Book The Spin Doctor's Medicine Book Full in PDF

The Spin Doctor's Medicine Book


Publisher : eFortune US
Release Date :
ISBN 13:
Total Pages : pages
Rating : 4./5 ( users download)
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Summary Book and excerpt The Spin Doctor's Medicine Book :

Download or Read book The Spin Doctor's Medicine Book written by Ron Smith and published by eFortune US. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: If you’ve been trying to figure out how your competitors always seem to have the latest “buzz” you need to learn how the “spin doctors” work their magic. And you need to learn it fast! If you pay close attention and read very carefully you can learn how to “spin” your way into making truly insane profits. It does not matter if you are just beginning your business or are a seasoned veteran who wants to catapult your business to the next level. First things first! What is spin? According to Wikipedia it is a heavily biased portrayal of an event or situation. From the same source we learn that spin doctors are skilled practitioners of spin are more often than not viewed in an unfavourable light. Regardless of how they are perceived, there is no disputing the fact that spin doctors are effective. What we hope to teach you isn’t why spin is effective, but how you should add spin to your marketing program. Why? Because it works! If you have any doubt about it, just pick up any tabloid and see your favourite celebrities exposed in mostly unfavourable circumstances. Paparazzi are the worst examples of spin on the planet. They take a simple innocuous situation and twist and turn it to meet their own agenda, which is to sell the photo. This is not the type of spin we recommend! However, this example does illustrate the power of spin and when used appropriately can bring about unbelievable results for your bottom line. Anyone can do it! All you need to put spin to work for you is old-fashioned “know-how.” The good news is that we have the best source on the Internet for learning how to become your own spin doctor. “The Spin Doctor’s PR Medicine Book” is a definite must have to introduce you to shameless self-promotion. Even better news is who better to teach you “spin doctoring” than a 30 year veteran of the highest level of public relations experience? Ron Smith worked for thirty years as a Spin Doctor at a senior level for government agencies, corporations, community groups and small businesses to create community and business media awareness programs. He bares it all for you leaving no stone unturned. Take a quick look and see what he shares with you: Your Business Audit -Where are you - where do you want to go Take Action and Assemble Your Information Checking out the Competitors - What you need to know Checking Out Your Target Media The Spin Doctor’s Secret Medicine for Healthy Press Releases The Top Five Mistakes That could Kill Your Press Release Branding Your Press Release Example of a Successful Press Release Appointing Your Media Spokesperson The Spin Doctor’s Checklist Insider PR Tips How to Make News Out of Your Business Golden Rules On and Off the Record comments You must experience ”The Spin Doctor’s PR Medicine Book” in order to really understand the power between the digital pages. If you have ever wondered about how to put yourself in the position of your best competitors grab your copy ”The Spin Doctor’s PR Medicine Book” and learn how to experience the increase in your bottom line for yourself. do not get left behind just because you think you have to hire a costly spin doctor when you can do it yourself. With our money back guarantee you have nothing to lose and everything to gain.

Download Book Is There a Spin Doctor in the House? Full in PDF

Is There a Spin Doctor in the House?


Publisher : Juta and Company Ltd
Release Date :
ISBN 13: 9781770130272
Total Pages : 160 pages
Rating : 4.3/5 (13 users download)
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Summary Book and excerpt Is There a Spin Doctor in the House? :

Download or Read book Is There a Spin Doctor in the House? written by Zapiro and published by Juta and Company Ltd. This book was released on 2005 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: A collection of Zaipiro cartoons from the Mail & Guardian, Sunday Times and Independent Newspapers.

Download Book Spin Doctors Full in PDF

Spin Doctors


Publisher : Dundurn
Release Date :
ISBN 13: 155002406X
Total Pages : 300 pages
Rating : 4.5/5 (55 users download)
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Summary Book and excerpt Spin Doctors :

Download or Read book Spin Doctors written by Paul Benedetti and published by Dundurn. This book was released on 2002 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: A spine-chilling look into the chiropractic industry. Learn how to protect yourself from practice-building tactics and bogus treatments.

Download Book Spin This! Full in PDF

Spin This!


Publisher : Simon and Schuster
Release Date :
ISBN 13: 0743444582
Total Pages : 272 pages
Rating : 4.4/5 (743 users download)
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Summary Book and excerpt Spin This! :

Download or Read book Spin This! written by Bill Press and published by Simon and Schuster. This book was released on 2002-01-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: We're all familiar with the warning, "Don't believe everything you see or hear." Bill Press, the popular co-host of CNN's Crossfire, will have you wondering whether you should believe anything at all. Spin -- intentional manipulation of the truth -- is everywhere. It's in the White House, in the courtrooms, in headlines and advertising slogans. Even couples on dates -- not to mention book jackets -- are guilty of spin. Now, analyst Bill Press freeze-frames the culture of spin to investigate what exactly spin is, who does it and why, and its impact on American society as a whole. Depending upon who is doing it, spinning can mean anything from portraying a difficult situation in the best possible light to completely disregarding the facts with the intent of averting embarrassment or scandal. Using examples drawn from recent history -- the Clinton presidency, the Florida recount, and the Bush White House -- Press first probes spin's favorite haunt: politics. In addition to surveying the incarnations of spin in the fields of journalism, law, and advertising, Press also chews on the spin of sex and "dating," a word that has become the very embodiment of spin. Perhaps surprisingly, however, Press argues that spin isn't all bad, and that without it the harsh truths of our times might be too tough to swallow. With the same keen sense of humor that helped make CNN's Crossfire television's premier debate show and the limited run of The Spin Room so popular, Press turns the tables on the prime purveyors of spin -- called spin doctors -- noting some of their biggest guffaws and blunders. As Press notes, it has become abundantly clear that the twenty-first century, beginning as it has with a president who was "spun into office," will be a fertile stomping ground for spin.

Download Book Everything You Pretend to Know And Are Afraid Someone Will Ask Full in PDF

Everything You Pretend to Know And Are Afraid Someone Will Ask


Publisher : Penguin
Release Date :
ISBN 13: 1101657235
Total Pages : 256 pages
Rating : 4.0/5 (11 users download)
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Summary Book and excerpt Everything You Pretend to Know And Are Afraid Someone Will Ask :

Download or Read book Everything You Pretend to Know And Are Afraid Someone Will Ask written by Lynette Padwa and published by Penguin. This book was released on 1996-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: You can fool some of the people all of the time—but wouldn’t you rather really know what you’re talking about? Why are conservatives on the “right” and liberals on the “left”? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day—and that you’ve been casually bandying about without really understanding. Here are invaluable explanations of a wide range of topics that are assumed to be common knowledge, from deciphering newsspeak (What is a spin doctor?) to psychobabble (What’s the difference between the ego and the id?) to cyberlingo (What is cyberlingo?); from the supposedly obvious (What makes cholesterol good or bad?) to the deceptively simple (What is a formula race car?). Perfect as a quick reference tool, for browsing, or simply for sharing impressive, newfound knowledge with family and friends, this handbook will endow you with genuine cultural literacy in just a few hours of fun-filled reading.

Download Book News and News Sources Full in PDF

News and News Sources


Publisher : SAGE
Release Date :
ISBN 13: 9780761957973
Total Pages : 251 pages
Rating : 4.5/5 (957 users download)
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Download or Read book News and News Sources written by Paul Manning and published by SAGE. This book was released on 2001-03-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: News and News Sources offers a fresh introduction to the sociology of news. News and News Sources: reviews new research in the rapidly expanding field of political communication, drawing upon material from Britain, Europe and the USA; provides a clear introduction to the processes of news production and the implications of the rise in global electronic news communication; and assesses the various theoretical frameworks available for analysing these developments including fuctionalism, pluralism, Marxism, political economy, hegemony theory, discourse theory and postmodernism.

Download Book Keywords in the Press: The New Labour Years Full in PDF

Keywords in the Press: The New Labour Years


Publisher : Bloomsbury Publishing
Release Date :
ISBN 13: 1350046256
Total Pages : 224 pages
Rating : 4.5/5 (35 users download)
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Summary Book and excerpt Keywords in the Press: The New Labour Years :

Download or Read book Keywords in the Press: The New Labour Years written by Lesley Jeffries and published by Bloomsbury Publishing. This book was released on 2017-11-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: Building on Raymond Williams' iconic "Keywords" released in 1975, Jeffries and Walker show how some pivotal words significantly increased in use and evolved in meaning during the years of the 'New Labour' project. Focussing on print news media, this book establishes a set of socio-political keywords for the 'Blair Years', and demonstrates how their evolving meanings are indicative of the ideological landscape in Britain at that time, and the extent to which the cultural hegemony of the New Labour project influenced the language of the commentariat. Combining corpus linguistic approaches with critical stylistics the authors conduct an analysis of two newspaper corpora using computational tools. Looking closely at textually-constructed meanings within the data, their investigation of the keywords has a qualitative focus, and sets out a clear methodology for combining corpus approaches with systematic co-textual analysis.

Download Book Machiavelli, Marketing, and Management Full in PDF

Machiavelli, Marketing, and Management


Publisher : Psychology Press
Release Date :
ISBN 13: 9780415216692
Total Pages : 242 pages
Rating : 4.1/5 (216 users download)
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Summary Book and excerpt Machiavelli, Marketing, and Management :

Download or Read book Machiavelli, Marketing, and Management written by Professor of Psychology Andrew Lock and published by Psychology Press. This book was released on 2000 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.

Download Book The SAGE Encyclopedia of Journalism Full in PDF

The SAGE Encyclopedia of Journalism


Publisher : SAGE Publications
Release Date :
ISBN 13: 1544391188
Total Pages : 1944 pages
Rating : 4.4/5 (544 users download)
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Summary Book and excerpt The SAGE Encyclopedia of Journalism :

Download or Read book The SAGE Encyclopedia of Journalism written by Gregory A. Borchard and published by SAGE Publications. This book was released on 2022-02-22 with total page 1944 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

Download Book The International Encyclopedia of Political Communication, 3 Volume Set Full in PDF

The International Encyclopedia of Political Communication, 3 Volume Set


Publisher : John Wiley & Sons
Release Date :
ISBN 13: 1118290755
Total Pages : 1656 pages
Rating : 4.1/5 (118 users download)
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Summary Book and excerpt The International Encyclopedia of Political Communication, 3 Volume Set :

Download or Read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-07 with total page 1656 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: The International Encyclopedia of Political Communication is the definitive single–source reference work on the subject, with state–of–the–art and in–depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross–national and cross–disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Published with regularly updating online edition which will ensure readers are kept abreast of the latest developments in research

Download Book Politics and the Media Full in PDF

Politics and the Media


Publisher : Auckland University Press
Release Date :
ISBN 13: 1775588491
Total Pages : 360 pages
Rating : 4.7/5 (775 users download)
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Summary Book and excerpt Politics and the Media :

Download or Read book Politics and the Media written by Geoff Kemp and published by Auckland University Press. This book was released on 2016-02-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: Journalists and presidents, hacks and spin doctors, media moguls and prime ministers: in New Zealand and around the world, politics and the media are deeply intertwined. Politics and the Media is the second edition of New Zealand’s leading introduction to the subject. The book introduces students to the rich literature on media and politics internationally, covering history, political economy and contemporary trends, and then analyses the particular shape of the media in New Zealand and its political role. This second edition features extensive coverage of the 2014 ‘Dirty Politics’ campaign, the increasing importance of online media, and updated material in all chapters.

Download Book Key Concepts in Political Communication Full in PDF

Key Concepts in Political Communication


Publisher : SAGE
Release Date :
ISBN 13: 1847878385
Total Pages : 224 pages
Rating : 4.4/5 (847 users download)
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Summary Book and excerpt Key Concepts in Political Communication :

Download or Read book Key Concepts in Political Communication written by Darren G Lilleker and published by SAGE. This book was released on 2006-01-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

Download Book Rituals of Mediation Full in PDF

Rituals of Mediation


Publisher : U of Minnesota Press
Release Date :
ISBN 13: 9780816640751
Total Pages : 194 pages
Rating : 4.4/5 (64 users download)
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Summary Book and excerpt Rituals of Mediation :

Download or Read book Rituals of Mediation written by François Debrix and published by U of Minnesota Press. This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: A timely consideration of the meaning of transnational cultural interactions today. In an era of increasing globalization, the cultural and the international have borders as permeable as most nations'--and an understanding of one requires making sense of the other. Foregrounding the role of mediation--understood here as a site of representation, transformation, and pluralization--the authors engage two specific questions: How might we make theoretical and practical sense of transnational cultural interactions? And how are we to understand the ways in which the sites of mediation represent, transform, and remediate internationals? Accordingly, the authors consider international issues like security, development, political activism, and the war against terrorism through the lens of cultural practices such as traveling through airports, exhibiting art and photography, logging on to the Internet, and spinning news stories.

Download Book Modern Political Communications Full in PDF

Modern Political Communications


Publisher : Polity
Release Date :
ISBN 13: 0745627978
Total Pages : 222 pages
Rating : 4.4/5 (745 users download)
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Summary Book and excerpt Modern Political Communications :

Download or Read book Modern Political Communications written by James Stanyer and published by Polity. This book was released on 2007-09-04 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: Political communication systems in advanced industrial democracies are in a state of flux. The traditional political communication system, with its limited and regulated media channels, stable patterns of media consumption, and identifiable party loyalty, which characterized much of the twentieth century, is giving way to one that is less ordered and structured. This book provides an accessible and comprehensive account of how governments, political parties, established media organizations and citizen audiences, in the US and the UK, are adapting to this systemic change. Against the background of audience fragmentation and widening social and political divisions, James Stanyer provides a critical appraisal of the evolving relationship of political communicators and their audience. He argues that such divisions influence citizen communicative engagement and are increasingly exacerbated by the strategic activities of political advocates and media organizations. Modern Political Communication is required reading for anyone who wants a fuller understanding of the transformation of political communication and the repercussions for democracy.

Download Book Encyclopedia of Deception Full in PDF

Encyclopedia of Deception


Publisher : SAGE Publications
Release Date :
ISBN 13: 1483306895
Total Pages : 1104 pages
Rating : 4.8/5 (483 users download)
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Summary Book and excerpt Encyclopedia of Deception :

Download or Read book Encyclopedia of Deception written by Timothy R. Levine and published by SAGE Publications. This book was released on 2014-02-20 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: The Encyclopedia of Deception examines lying from multiple perspectives drawn from the disciplines of social psychology, sociology, history, business, political science, cultural anthropology, moral philosophy, theology, law, family studies, evolutionary biology, philosophy, and more. From the “little white lie,” to lying on a resume, to the grandiose lies of presidents, this two-volume reference explores the phenomenon of lying in a multidisciplinary context to elucidate this common aspect of our daily lives. Not only a cultural phenomenon historically, lying is a frequent occurrence in our everyday lives. Research shows that we are likely to lie or intentionally deceive others several times a day or in one out of every four conversations that lasts more than 10 minutes. Key Features: More than 360 authored by key figures in the field are organized A-to-Z in two volumes, which are available in both print and electronic formats. Entries are written in a clear and accessible style that invites readers to explore and reflect on the use of lying and self-deception. Each article concludes with cross references to related entries and further readings. This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social and behavioral science programs who seek to better understand the historical role of lying and how it is employed in modern society.

Download Book Excel Preliminary English Full in PDF

Excel Preliminary English


Publisher : Pascal Press
Release Date :
ISBN 13: 9781877085536
Total Pages : 282 pages
Rating : 4.8/5 (85 users download)
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Summary Book and excerpt Excel Preliminary English :

Download or Read book Excel Preliminary English written by David Mahony and published by Pascal Press. This book was released on 2003 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt/Synopsis: